In today’s competitive business industry, it is important to be able to describe exactly what you do and why your product or service is necessary. An “elevator speech,” or pitch, started as a 30- to 60-second business proposal given to the occupants of an elevator in the amount of time it took to reach their floors. Today, an elevator speech can happen anywhere, but the rationale behind it remains the same. The ability to effectively convey your own idea/business/service/product is one of the most important skills businesspeople can possess.